Dubai:Vinsmera Group, a global jewellery enterprise led by the Kambrath brothers – Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath – has announced a ₹2,000 crore investment over the next two years to establish a premium jewellery retail chain and advanced manufacturing units in the UAE and India. This strategic expansion aligns with the Group’s vision to redefine jewellery retail with innovation, sustainability, and world-class craftsmanship.As part of the first phase of its UAE expansion, Vinsmera will open two flagship showrooms each in Abu Dhabi and Dubai, and one in Sharjah, along with a state-of-the-art manufacturing unit in Sharjah. The company’s existing 50,000-square-foot production facility in Sharjah, one of the largest in the region, incorporates eco-friendly practices such as hydrogen fuel usage, reinforcing Vinsmera’s commitment to sustainability.
“Vinsmera is set to bring a new era of excellence in jewellery retail and manufacturing, blending heritage with modern innovation. The UAE, with its dynamic marketplace and discerning clientele, is a key pillar in our global expansion strategy,” said Dinesh Kambrath, Co-Founder of Vinsmera Group.The investment is expected to generate approximately 2,500 new jobs across the Group’s retail and manufacturing operations, with a strong focus on empowering women in the jewellery sector. Vinsmera currently employs over 1,000 individuals, with women constituting a significant portion of its workforce.Further strengthening its brand identity in the Middle East and beyond, Vinsmera has signed Malayalam superstar Mohanlal as its brand ambassador.
In India, Vinsmera will launch its first retail store in Kozhikode, Kerala, by the end of April, featuring a 10,000-square-foot showroom. This will be followed by the opening of another showroom on MG Road in Kochi, Kerala.
With over three decades of expertise in jewellery design, manufacturing, wholesale, and export, Vinsmera Group serves leading jewellery brands across India, the Gulf, the United States, and the United Kingdom. The Group’s wholesale units in Dubai, Kannur, and Thrissur continue to supply finely crafted jewellery to global markets, reinforcing Vinsmera’s leadership in the industry.
The UAE expansion underscores Vinsmera’s commitment to world-class designs, exceptional quality, and sustainable practices, setting new benchmarks in the jewellery sector.