Dubai:Unique World Group has unveiled Unique World Mall, a new gold jewellery and lifestyle hub in Bur Dubai, opposite Karama, poised to redefine shopping in the UAE. The mall aims to enhance Dubai’s position as the “City of Gold” by catering to rising demand from both residents and tourists.Inaugurated by prominent dignitaries including Sayyid Sadiq Ali Shihab Thangal and Omar Al Marzooqi, the launch event was graced by business leaders and senior government officials. The mall hosts top jewellery brands like Malabar Gold & Diamonds, Joyalukkas, Tanishq, Kalyan Jewellers, and more, offering a wide variety of gold collections under one roof.Chairman Sulaiman TM noted the mall’s strategic role in boosting jewellery sales and providing an alternative destination to the traditional Gold Souq. The launch comes amid record gold trade, with Dubai’s gold market hitting US$382 billion in 2024, driven by a 300% increase in trade.Beyond gold, Unique World Mall also features lifestyle and fashion brands, ample parking, and seasonal promotions, aiming to serve Dubai’s growing tourist base, which reached 18.72 million visitors last year. The mall supports the UAE Tourism Strategy 2031 by offering a vibrant retail experience to global shoppers.