RTA Grants Life Pharmacy Naming Rights for UAE Exchange Metro Station

Dubai,:Dubai’s Roads and Transport Authority (RTA) has awarded Life Pharmacy the naming rights for the UAE Exchange Metro Station, which will now be known as Life Pharmacy Metro Station, under a 10-year agreement.The deal was formalised in partnership with Hypermedia and Mada Media, the RTA’s official advertising concessionaire. The move marks another milestone in the Dubai Metro Naming Rights initiative, which began in 2009.RTA Rail Agency CEO Abdul Mohsen Ibrahim Kalbat highlighted the agreement as a strategic public-private partnership that supports economic growth and innovation. “This collaboration enhances investment opportunities and reflects our commitment to development and connectivity,” he said.Life Pharmacy Chairman Abdul Rahuman Abdul Nazzar called the partnership a testament to the brand’s deep connection with Dubai’s communities, while Mada Media CEO Mohamad Al Hammadi emphasised the station’s role as a premier advertising destination.The renaming process, including updates to signage and digital platforms, will be rolled out from May through August 2025.