RTA Earns ISO Certification for Excellence in Customer Experience Design

Dubai,: Dubai’s Roads and Transport Authority (RTA) has been awarded the ISO/TS 24082 certification by the British Standards Institution (BSI), recognising its excellence in designing outstanding customer experiences. The certification, applicable across the Middle East and Africa, highlights RTA’s commitment to delivering integrated, customer-centric services that exceed expectations.
Meera Al Shaikh, Director of Customer Happiness, noted that this achievement aligns with RTA’s Strategic Plan 2025–2030, which prioritises customer happiness. She emphasised the Authority’s ongoing efforts to strengthen service delivery, empower employees, and implement innovative solutions that ensure a seamless and satisfying customer journey.The certification reaffirms RTA’s leadership in adopting global best practices in service excellence across its portfolio of 138 services.