DUBAI: New Media Academy, the first-of-its-kind digital academy in the Middle East, signed a strategic partnership with the iconic Iraqi mega influencer Mina Al Sheikhly. The partnership is aimed to support and empower Arab content creators in producing valuable Arabic digital content that represents the region.
Mina Al Sheikhly is well recognized for her captivating, modern, and engaging content marking a strong and credible presence in the social media scene. She has over 5 million followers worldwide and speaks on interior design, health, fashion, beauty, and positivity.
Rashid Al Awadhi, CEO of New Media Academy, said that partnering with Mina reflects the goals and vision to support prominent content creators to echo positive messages about the Arab world.
Mina Al Sheikhly said that the joint efforts and expertise will help break the misconceptions that currently exist online about the Arab world.
The academy’s 3-year Impact Digital Creator Programme aims to train content creators in the region to develop responsible and impactful Arabic online content. Twenty talented content creators who cover niche and informative topics in an innovative sense to cater to different audiences are shortlisted by a committee of industry experts. The content creators undergo 12 weeks of intensive hands-on training in content strategy, advanced social media marketing, and digital channels management led by global industry experts. It also equips content creators to lead the region’s digital media sector and enhance their online influence.
The Impact Digital Creator Program was launched with the opening of New Media Academy in June 2020. The first cohort saw prominent rising Emirati and Arab stars hit exceptional milestones across their social media platforms. Many content creators increased their followers on social media platforms. The New Media Academy will welcome Arab content creators in the second cohort of its Impact Digital Creator Programme at the beginning of next year.
Source: WAM
