Dubai: Dubai Outlet Mall, the Ultimate Value Shopping Destination, is set to
solidify its position as an industry leader while consistently redefining value shopping
in the MENA region. As the Dubai Outlet Mall expansion nears opening, a strategic
alliance is formed with Lulu Group for the region’s first and largest Megamarket
spread featuring the most competitive value shopping experience.
The MENA region lacks its version of the cash and carry concept. This new
partnership will leverage on bulk buying prices. The cash and carry concept offers
UAE residents/shoppers exclusive bargains as well as a broad range of low cost,
high value products at competitive prices focused on merchandise quality, wide
selection as well as customer ease and convenience.
The expansion of Dubai Outlet Mall is purely organic and once open will be over 3.5
million sq. ft. making it the largest outlet mall in the world. The expansion is an
evolution of a successful vision of the first Value Shopping mall in the region offering
more Bargains, Brands, Cinema, Megamarket, Community space and World Class
Entertainment at the largest purpose-built state-of-the art 117 Live Arena for
concerts in the region. Dubai Outlet Mall is currently experiencing increased footfall
of local residents with the growth of the immediate catchment area and community.
Lulu Group, after proper research and review made this strategic decision to partner
with Dubai Outlet Mall to offer mutually focused value shopping to shoppers.
The progressive partnership shows strong confidence by Lulu Group in the potential
of the new mall expansion and reflects a positive future ahead for over 1.2 million
residents in the immediate catchment area looking for value shopping and year-
round bargains from premium and top fashion and lifestyle brands. Shoppers look
for the best possible value of the product or service through discounts, bundle offers
and consumer ease and convenience.
Mr. Yusuff Ali M.A, Chairman & Managing Director of Lulu Group said, "Our aim is to
enhance the retail experience for our customers within prestigious developments in
the buoyant retail sector and Dubai Outlet Mall has provided us the perfect platform
`to present to the region the latest in value retail. We are confident in the demand for
bargains and cash and carry goods and look forward to being pioneers together in
this area of retail." Mr. Ali Khammas , Executive Director of Dubai Outlet Mall , said: “To further
strengthen the mall’s value proposition and omnichannel experience, we support the
evolution of a successful first value shopping mall in the region. Our partnership with lulu Group International aims to set new industry standards in the value shopping
space and enhance our position as an industry leader with an advanced value
shopping experience to visitors and neighbouring communities."
Since its opening in 2007, Dubai Outlet Mall has made its mark as the FIRST value
shopping concept mall in the MENA region.
It has been home to over 1300 premium brands with over 240 stores. Successfully providing value shopping in the UAE, Dubai Outlet Mall has gained the trust of luxury brands known all over the world. As
the Ultimate Value Shopping Destination, it caters to a wide customer base across
residents of different nationalities and visitors from all over the globe.
