Bain & Company, WGS launch AI-enabled sustainability readiness tool to accelerate organisational progress

Bain & Company, in collaboration with the World Governments Summit (WGS), has launched the Sustainability Readiness Tool, an innovative AI-powered solution designed to help organisations assess and enhance their sustainability preparedness.The tool builds on insights from Bain’s research, including last year’s LEAD report, which examined how businesses in the Middle East and North Africa (MENA) region are integrating sustainability into their operations.According to Bain’s research, nearly 70 percent of organisations in MENA report incorporating sustainability into their business models. However, only 3% are on track to achieve their sustainability goals. This gap underscores the urgent need for actionable insights and strategic interventions, which the new tool aims to provide.“The Sustainability Readiness Tool provides organisations with a structured approach to assess their sustainability readiness and align with global best practices. And as global sustainability challenges intensify, it is crucial for organisations to take decisive action,” said Samer Bohsali, Senior Partner and EMEA Leader of the Public Sector practice at Bain & Company.
The Sustainability Readiness Tool is built upon Bain’s extensive research into what differentiates leading organisations in sustainability. Through its LEAD Framework, Bain has identified four key aspects that set sustainability leaders apart:
• Link sustainability ambitions to corporate strategies: Sustainability becomes a core part of the business strategy and is managed in tandem with other corporate targets.• Engage cross-functional teams: They remove boundaries and build organisation-wide ownership for sustainable outcomes. They also develop skills and organisational structures to support sustainability.
• Activate achievable sustainability missions: Ideation is bi-directional, so sustainability missions are co-developed and then verified through bottom-up assessments.• Drive innovation and rapidly scale sustainable business solutions: Leaders establish agile systems to accelerate, test, and scale sustainability solutions.