Sharjja: Amazon Alexa continues to see rapid adoption in Saudi Arabia and the UAE, recording over 140 million customer requests in 2024. The region ranks among the most engaged globally, with users relying on Alexa for smart home control, entertainment, and spiritual needs.Spirituality remains a key focus, with over 5.1 million prayer reminders and 1.69 million “Athkar” actions requested through Alexa. Smart home adoption surged by 35%, and customers in KSA and UAE averaged 180 interactions per month in December 2024 alone.Football remains a hot topic, with over 5 million football-related inquiries made to Alexa. Among local clubs, Al Hilal emerged as the most popular, with four times more interactions than Al Nasr. Globally, Barcelona topped the list of most requested international teams, followed by Real Madrid and Manchester City.Alexa’s success in the Middle East is driven by deep localization, including support for Khaleeji Arabic and tailored content. According to Dr. Raf Fatani, Regional General Manager, Alexa MENA, Alexa saw a 28% growth in monthly active users in 2024, highlighting the region’s embrace of AI-powered smart living.With engagement soaring, Amazon remains committed to expanding Alexa’s capabilities to further integrate AI, smart devices, and localized experiences into everyday life.
