Shurooq Showcases Sharjah’s Sustainable Tourism Vision at ITB Berlin 2025

Sharjah, : The Sharjah Investment and Development Authority (Shurooq) is redefining global eco-tourism at ITB Berlin 2025, highlighting its commitment to sustainability, cultural preservation, and responsible investment.H.E. Ahmed Obaid Al Qaseer, CEO of Shurooq, emphasized the emirate’s leadership in sustainable tourism, stating, “Sharjah is redefining the meaning of competition in the global tourism market by embedding sustainability across every stage of project development.”Shurooq’s showcase includes Mleiha National Park, an archaeological and eco-tourism landmark, and the Sharjah Collection, featuring heritage retreats like Najd Al Meqsar and Nomad, solar-powered cabins in Kalba. Strategic partnerships with The Lux Collective further cement Sharjah’s reputation, with LUX Khorfakkan and LUX Al Bridi offering eco-luxury experiences.Shurooq’s flagship project, The Chedi Al Bait, Sharjah, and its new Serai Wing exemplify the transformation of historic sites into luxury hospitality destinations.
By leading with sustainability, Shurooq is positioning Sharjah as a global model for eco-conscious tourism and investment.