Over 10,000 essential grocery items will be offered at discounts of up to 65 per cent at supermarkets during Ramadan, potentially saving UAE shoppers an estimated Dh35 million, according to the UAE Ministry of Economy.In a press briefing on Tuesday, the ministry said that to ease the financial burdens on UAE shoppers, the ministry has collaborated with major retailers to launch extensive Ramadan discounts on thousands of products.Additionally, authorities have ensured that daily fresh produce imports remain stable, with at least 15,000 tons of fruits and vegetables arriving at Dubai’s central market in Al Aweer and 6,000 tons imported daily by Abu Dhabi traders. “These measures are designed to prevent supply shortages and maintain competitive pricing across the country,” the ministry said.The ministry has stepped up efforts to regulate consumer protection and market stability ahead of Ramadan, outlining a series of initiatives to ensure fair pricing, prevent market exploitation, and maintain a steady supply of essential goods.Sultan Ahmed Darwish, Director of the Commercial Control Department at the Ministry of Economy, said, “The UAE has developed a robust system to ensure market fairness and price stability, in line with global best practices.” He added, “By working closely with federal and local authorities and private sector stakeholders, we continue to develop regulations that protect consumers and ensure transparency in the marketplace.”The government has undertaken several measures to reinforce consumer protection, including the Federal Decree-Law No. 5 of 2023, which introduced significant amendments to the Consumer Protection Law and its executive regulations.The new framework strengthens oversight mechanisms and introduces over 43 obligations for suppliers, ensuring a more balanced relationship between businesses and consumers while preventing price manipulation.