Safari Group, a name that has gained significant popularity in the UAE’s retail sector, is set to open its second mall in the country, this time in Ras Al Khaimah. The construction of Safari Mall, which spans 200,000 square feet, has been completed. The grand inauguration, led by His Highness Sheikh Omar bin Saqr bin Mohammed Al Qassimi, is scheduled for December 26, 2024, at 4 PM. The announcement was made by Safari Group Chairman Mr. Aboobacker Madappat during a press conference.
The mall will feature a diverse range of sections, including a hypermarket, electronics, department store, furniture, bakery, hot food, and a food court. Mr. Madappat mentioned that the remarkable success of the Safari Mall in Sharjah served as the inspiration for launching in Ras Al Khaimah, and he expressed confidence that, like the Sharjah Safari Mall, the Ras Al Khaimah outlet will also gain overwhelming public support.To celebrate the opening, visitors to Safari Mall, from December 26 onwards, will have the chance to win AED 100,000 through the ‘Visit and Win’ promotion, without needing to make a purchase. This two-month-long promotion will offer AED 50,000 as the first prize, AED 30,000 as the second prize, and AED 20,000 as the third prize.Additionally, a promotion giving away 5 Suzuki Jimny cars will be part of the opening celebrations. Customers who make a purchase of AED 50 at Safari Hypermarket will receive a raffle coupon, which can be registered through the “My Safari” app to participate in this mega prize scheme.Safari Mall has redefined the UAE’s mall and shopping center industry by introducing unique concepts, said Safari Group Managing Director, Mr. Zainul Abideen, at the press conference. He shared that the mall’s development, launch, and journey so far have been marked by distinctive milestones.
Safari Mall boasts numerous features that set it apart from other malls, including the UAE’s largest hypermarket, a party hall, football and badminton courts, and additional trade complexes. The launch of Safari Mall in Sharjah was entirely customer-focused, leaving customers amazed by its user-friendly design. Safari’s entry into the market disrupted traditional retail models, and by adopting fresh, innovative styles, Safari has carved a unique identity in the industry.
In September 2019, Safari Mall introduced the extraordinary “Visit & Win” promotion, where customers had the chance to win 1 kg of gold without making any purchase. Subsequent campaigns included giving away 4 Toyota cars each week (30 cars in total). In just a short time, the campaign distributed hundreds of cars, gold, cash prizes, and luxury items—prizes that no other retailer in the UAE had offered.Through its Sharjah outlet, Safari has organized hundreds of events, promotions, offers, and discounts in sectors like food, electronics, furniture, bakery, hot food, gardening, and consumer goods, delighting customers. Additionally, Safari hosted a food festival, a “Go Green, Grow Green” gardening campaign, and book fairs, bringing knowledge and promoting social causes—activities that were unprecedented in other retail outlets in the UAE.
Moreover, during the COVID-19 pandemic, Safari honored 500 nurses as true heroes, further distinguishing the brand from other retailers. Safari is more than just a commercial center; it is a popular movement that has won the hearts of the public. This strong foundation is the reason Safari is now expanding to Ras Al Khaimah.
Safari Mall in Sharjah has attracted customers from across the UAE. Given the high demand, the group is launching its first outlet in Ras Al Khaimah as part of its expansion strategy into various emirates. Officials also mentioned that operations will soon begin in other emirates, including Abu Dhabi.The press conference was attended by Safari Group Chairman, Mr. Abubakar Madappat, Managing Director Mr. Zainul Abideen, Executive Directors Mr. Shameem Bakker, Mr. Shahid Bakker, and Regional Director of Purchases, Mr. B.M. Kasim.
